DENMARK: MARKETING OF ORGANIC FOODS

Article Abstract:

In the next twelve months, an additional DKr 50mn (USD 7mn) will be invested in the marketing of organic foods by Danish dairies. The Government contributes with 25% of the money, which will be used both on the domestic market and abroad. Kaj Ole Pedersen, chairman of Mejeriforeningen, the Danish dairy association, says it must be possible to offer organic products at higher prices than conventional products, otherwise organic production has no future. By now, only about 50% of organic milk are sold at higher prices than conventional milk.

Food Manufacturing, Fluid Milk & Cream, Fluid Milk Manufacturing, Health Foods

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DENMARK: MD FOODS TO CONTINUE SPONSORSHIP

Article Abstract:

MD Foods, the major Danish dairy group, will continue sponsoring the Danish national football team. In the past two years, the company has invested DKr 10mn (USD 1.4mn) in sponsoring the team, and has now decided to invest another DKr 1mn. The aim is to market the new company name Arla Foods during the European Championship, provided that the merger with Swedish Arla is realized by then.

Advertising Activity, Arla Foods Ingredients (Stockholm, Sweden), MD Foods International

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