DENMARK: MEAT PRODUCERS FORM A NEW NETWORK

Article Abstract:

Danske Slagterier and Danish Crown, the Danish meat producers, have taken the initiative to form a new network of European meat producers. Initially, it is an informal network based on personal contacts between top executives in individual companies, says Danish Crown managing director Kjeld Johannesen. The companies included in the network are Inalca of Italy, Queally Dawn of Ireland, Socopa of France, ABC of France, Dumeco of Holland, Westfleisch of Germany, Moksel of German, Swedish Meats of Sweden and Danish Crown. Major meat producers in Spain and Finland are invited to join the co-operation at a later stage. According to Kjeld Johannesen, the initiative to form a network was prompted by the mad cow disease and swine-fever.

Joint ventures, Slagteriselskabet Danish Crown A.m.b.a., Swedish Meats Ek For

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DENMARK: 75% DANES WELCOME ONLINE FRESH MEAT SALES

Article Abstract:

A survey conducted by consultancy and analysis company Interflow for Allfoods A/S shows that almost 75% of Danes would like to buy fresh meat via the Internet provided that the meat is delivered the same evening. The survey, that involved 7,500 Danish consumers, looked at consumer attitudes towards online purchases of fresh meat. Allfoods A/S started to sell fresh beef and pork over the Internet last spring.

Marketing procedures

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