Chop Shop: Cuts at GM Portend Bigger Overhaul

Article Abstract:

General Motors Corp., which is planning to reduce its workforce by 15,000 employees while closing 15% of its plants, also announced plans to discontinue up to 20% of its vehicle models. The plan also includes the discontinuation of the Oldsmobile brand.

Labor force information, Plant shutdown, Product discontinued, Management

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GM says it expects profit for next year from North America

Article Abstract:

General Motors Corp. (GM) is forecasting a profit in 2002 notwithstanding strong price competition and low sales in the United States. GM is also planning to reduce parts and contract worker expenditures.

Strategy & planning, Sales, profits & dividends, Finance, Forecasts and trends

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DaimlerChrysler's Neon gets all gussied up; makeover marks shift in marketing to play up compacts

Article Abstract:

DaimlerChrysler AG has added luxury features to its compact Neon in the hope of marketing the budget- model vehicle. While the car's low cost appealed to consumers, sales began to decline after its introduction in 1994. The new improvements represent an industry- wide trend in upgrading less-expensive vehicle models. The newly-designed Neon was formulated so that DaimlerChrysler will be able to construct other vehicles using the same frame in coming years.

Marketing procedures, Marketing/Advertising Methods, Marketing, Abstract, DCX, Daimler AG

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