Danone's princely idea

Article Abstract:

Groupe Danone has added its cartoon character who symbolizes its Prince cookie brand into the educational program Dr. Arty Farty. Episodes of the prince character are interfused with those of Dr. Arty Farty to reach the Chinese youth market. The impacts of the marketing strategy on Danone's sales are discussed.

China, FOOD AND KINDRED PRODUCTS, Cookie and Cracker Manufacturing, Cookies and crackers, Cookies & Wafers, Cookies & Ice Cream Cones, Sandwich Cookies, Usage, Food industry, Television programs, Cookies, DANONE Group, DA, Cartoon characters, Food and beverage production/distribution software

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Bold about the burger

Article Abstract:

The creative strategies adopted by fast-food chains Burger King in order to attract consumers who were growing increasingly health-conscious are described. The aim of these pan-Canadian marketing campaigns has been to target youth market.

Forecasts, trends, outlooks, Eating places, Fast Food Restaurants, Limited-Service Restaurants, Canada, Forecasts and trends, Market trend/market analysis, Advertising campaigns, Burger King Canada

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Pasta that's an adventure for kids

Article Abstract:

The development of Catelli pasta shapes that would appeal to children is discussed.

Product development, Research Findings, Research, Marketing, Beliefs, opinions and attitudes, Market research, Cereal products industry, Marketing research, Pasta industry, Children as consumers, Child consumers, Target marketing, Catelli Inc.

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