Developing marketing capabilities for customer value creation through marketingusales integration
Article Abstract:
The process of integrating marketing and sales concepts for increasing customer value in competent markets is presented.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Sales Management, Competition (Economics)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Demand chain alignment competence u delivering value through product life cycle management
Article Abstract:
The usage of product life cycle management concepts for integration marketing and supply chain processes is presented.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Product life cycle, Supply chains
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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The effect of supplier's market orientation on manufacturer's trust
Article Abstract:
The influence supplier's customer relations on a manufacturer's trust is analyzed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Manufacturing industry, Manufacturing industries, Vendor relations
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Subjects list: United States, Management, Usage, Evaluation, Marketing management, Customer relations, Company business management
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