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Business, international

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Die, press release! Isn't it time for PR practitioners to come up with something better than the flat old news release?

Article Abstract:

Public relations (PR) firms are changing the ways they disseminate press releases in order to cater not just to corporate news but also to bloggers and consumers who are just as influential. Videos, podcasts and tagging press releases for popularity websites are the new methods used by PR firms to reach more people.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Press Releases, Methods, Evaluation

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Canada's web: we lead the world in internet use, but high costs keep us out of the mobile space

Article Abstract:

Canada ranks 9th in terms of internet users 15+ with 21 million users and Canadians are migrating to the internet quicker than other developed nations. The average Canadian spends 39.6 hours per month online but spends around US$80 less online than Americans.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales & consumption, Public affairs, Consumer Behavior, Social aspects, Economic aspects, Internet, Reports, Behavior, Canadians, Consumer behaviour, User statistics, Mobile marketing

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Subjects list: Canada, Technology application
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