Distinctive brand cues and memory for product consumption experiences

Article Abstract:

In a study of consumer experiential learning using a memory perspective, three taste-test tasks are used to investigate whether and how distinctive brand names and packaging may facilitate the learning of intrinsic quality differences among products. The implications of the results for consumer decision theory, brand equity management, and trademark policy have been discussed.

Influence, Brand name products, Brand names

---

More choice is better: Effects of assortment size and composition on assortment evaluation

Article Abstract:

A study investigates the effects of assortment size and composition on assortment evaluation. Results indicate that, for a category and range of assortment sizes as tested in the study, more choice is considered better, regardless of similarity of items in the assortment and whether the assortment already contains a preferred alternative.

Models

---

A model of retail format competition for non-durable goods

Article Abstract:

The study develops a general model of retail format choice for non-durable goods to isolate the states under which supermarkets, convenience stores, and food warehouses would be most patronized. It concluded that consumers would prefer supermarkets when they have to buy more than a threshold number of categories.

Market information - general, Marketing procedures, Research Findings, Retail Trade, Retail industry, Supply and demand, Surveys, Marketing research, Perishable goods, Market research

Similar abstracts:

• Abstracts: Latest distance keeper takes pain out of pairing. Project opens up inshore pelagic fishing. Multi-beam fishing and research sounder
• Abstracts: Gales test trawler's hull changes. Japan and Russia buy more seafood. Sister ship for tuna record holder

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.