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Business, international

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DonEt leave your money behind

Article Abstract:

Focusing on the marketing strategies by Pfizer and Cheeseborough Ponds, information is presented on how marketers should not underestimate the worth of their value proposition and miss chances for reaping rich dividends.

Author: Wong, Ken
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing procedures, Financial management, Pharmaceutical preparations, Marketing Management, Administration of Marketing, Pharmaceutical industry, Finance, Marketing, Pfizer Inc., Company marketing practices, PFE, Company financing

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Complications

Article Abstract:

The process of simplifying organizational structure for better customer services is discussed.

Author: Wong, Ken
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Customer service, Support services, Organizational structure

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Accept no substitutes

Article Abstract:

Reasons for marketers to loose their monopolistic status in the markets are discussed.

Author: Wong, Ken
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Monopolistic competition, Marketing executives

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Subjects list: United States, Management, Company business management
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