Door-to-door advertising: how to measure reach and effect?

Article Abstract:

Measuring the audience for direct non-mail presents a number of difficulties. Research commissioned in 1988 focused on developing a model for investigating direct non-mail, looking particularly at the Netherlands, where direct marketing accounts for around 30% of total advertising expenditure. This model involved the registration and collection of received door-to-door advertising material being undertaken separately from the measurement of its reach and appreciation. This is known as 'the twin procedure.'

Direct Mail Marketing, Research, Direct mail advertising, Direct-mail advertising

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Audience experiences of media context and embedded advertising: a comparison of eight media

Article Abstract:

By using a device named Media Experience Monitor, information from a sample of Dutch population for eight media is gleaned. The association between experiences of advertising and the carrying media for all the eight media which were studied is also examined using the instrument.

PRINTING AND PUBLISHING, Radio and Television Broadcasting, Analysis, Mass media industry, Advertising

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The live or digital interviewer: a comparison between CASI, CAPI and CATI with respect to differences in response behaviour

Article Abstract:

A study compares the various forms of collecting information from interviews including, computer assisted self interviewing, computer assisted personal interviewing, and computer assisted telephone interviewing.

Forecasts, trends, outlooks, Methods, Usage, Forecasts and trends, Market trend/market analysis, Computer-assisted instruction, Computer assisted instruction, Interviewing

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