Dutch banker selects agency but TBWA undecided

Article Abstract:

Dutch financial services group Fortis is planning its first-ever advertising campaign after giving its account to a Dutch affiliate of the TBWA network. A European press campaign targeting the financial market will be launched in the latter part of 1995, running through to April 1996. The multi-million dollar advertising contract is being handled by TBWA Brussels and Campaign Co.

Financial services industry, Financial services, Contracts, Advertising, Fortis Group, TBWA Brussels

---

Springer & Jacoby to take stake in Ayer Europe

Article Abstract:

Springer & Jacoby of Germany, an advertising agency, is to acquire a minority stake in the Ayer Europe network. The deal includes the option to purchase a further majority stake in the future. Ayer Europe's major clients include SEAT of Spain and Beiersdorf of Germany. The Ayer name in Europe is to be replaced by Wilkens, its original name.

Springer and Jacoby, Ayer Ltd.

---

Carat takes control of TBWA media arm Eurospace

Article Abstract:

Advertising agency TBWA has sold its Eurospace media operation to media independent Carat. The latter concern will retain all Eurospace profits, and will take on Eurospace employees. It will pay an undisclosed annual fee to TBWA. The move will give Eurospace access to Carat's wide-ranging research and planning expertise.

Eurospace, Carat International, TBWA

Similar abstracts:

• Abstracts: Insurers set payour on Holocaust. Benetton unveils new dividend plan providing for big boost in payouts
• Abstracts: WTO fervor is renewed. Shipping reforms designed to keep the customer happy. Taiwan cabinet clears plan for direct shipping to China
• Abstracts: State business: privatization fever sweeps Asia. All boxed in: in Asia, everyone pays more for less. Asia's ahead, Europe's behind
• Abstracts: Swimming against the tide. A new act to follow
• Abstracts: Murdoch gets U.K. support for global rugby super league. Sponsors welcome Murdoch's global rugby league move. Sponsors in talks with England's Rugby Football Union

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.