E-mail delivers

Article Abstract:

E-mail offers an effective and cost-efficient tool for marketers, but with people using blocks to prevent spam or inbox overload, legitimate marketers are facing challenges to get across to consumers. Information is presented on the innovative strategies being employed by Books & Music, Indigo, LEOreal Canada, Fairmont Hotels & Resorts, Aeroplan, and Sears Canada, to communicate with their customers. Included are ten effective e-marketing tips.

Methods, Email marketing

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Q and A: Mario D'Amico

Article Abstract:

Mario D'Amico, marketing vice-president of theater group Cirque du Soleil, talks about his company's marketing approaches, role of marketing department and firm's future. Cirque conducts touring shows.

Executive changes & profiles, AMUSEMENT & RECREATION SERVICES, Officials and employees, Interview, Entertainment industry, D'Amico, Mario, Cirque Productions

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Thinking globally

Article Abstract:

The receipt of the Marque Awards 2006 by Wunderman Canada, a marketing agency based in Toronto, is discussed.

Advertising, Achievements and awards, Marketing industry, 2006 AD

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