Easy come, easy go

Article Abstract:

The travel industry has begun to realise that business executives are an important sector of the market and is offering special rates and services to this increasingly lucrative market. US airline United Airlines is seeking to expand its European operations by offering business travellers a range of services, such as in-flight phones and larger seats. Rival British Airways has relaunched its Club World business service with roomier seats, more leg-room and foot-rests. Frequent flyer programs are also popular schemes that attract business travellers.

Marketing, Frequent flyer programs

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Taking a tough line

Article Abstract:

UK businessmen appear to be funding cheaper economy-class fares from UK destinations to the USA by paying higher business-class fares, according to research. The main four airlines allowed to operate transatlantic flights charge almost exactly the same fare for business class passengers, while economy class fares are consistently getting lower. Firms are reviewing budgets to see if foreign travel can be reduced to the bare minimum. British Airways and Virgin are investing in online booking facilities in a bid to reduce fares.

Prices and rates, Virgin Atlantic Airways Ltd., Air fares

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Internet: new medium has teething troubles

Article Abstract:

Booking business-class flights on the internet could potentially be a cheaper and easier option for users in the future although the present system of making reservations is too inflexible and therefore inappropriate for the needs of businessmen seeking flexible travel arrangements. British Airways forecasts its internet bookings will rise from 1% of total bookings in 2000 to 10% of total bookings by 2003, making travel easier and cheaper for all.

Innovations, Services, Internet, Online services, Internet services, Airline reservations

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