Economic reform makes China increasingly inviting to foreign investors. But European companies are taking the slow boat to get there

Article Abstract:

The decision of the People's Republic of China to implement reforms and to open its economy to foreigners in the late 1970s has resulted in significant economic growth for the country. The government created export organizations and special econo mic zones, and supported the importation of capital, technology and managerial expertise to pave the way for the coming of foreign investors. Within 13 years, China was able to increase its GNP (8.6% in real terms), its gross industrial output (10.4%) and the average income per head both in the urban and rural areas. The country has also been able to attract some $50 billion worth of joint ventures with foreign investors mostly from Asia and the US. Most Europeans remain reluctant to invest in the country even though barriers to foreign participation are being eliminated. If this attitude persists, Europeans will be losing out on the opportunities offered by a market comprised of 1.2 billion potential consumers.

Editorial, China, Foreign investments, Economic policy, International relations, Chinese foreign relations

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Looking beyond profitability: where U.S. and European cultures meet

Article Abstract:

A survey of 150 European and 150 U.S. companies, ranging in size from $1 million to $15 billion in annual sales, indicates that European and U.S. businesses that are successful are quite similar. Success is equated with high energy or intensity levels, high visibility, a low priority assigned to profitability, and specialized departments (or systems) to promote corporate ideals and performance. The most interesting phenomenon demonstrated throughout the surveys is that the more a company emphasizes profits, the less likely it is to achieve those profits. Other survey results are discussed, such as the greater emphasis on training exhibited by U.S. firms and the emphasis on internal harmony professed by both U.S. and European firms that have enjoyed above average success.

United States, Analysis, Conglomerate corporations, Management, Surveys

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PC makers on the rack

Article Abstract:

The European personal computer (PC) industry has experienced problems. Many PC makers have shut down operations or sold operations to foreign buyers, mostly Japanese. Unit sales have continued to fall, despite dramatic cuts in prices. The poor state of the industry has been attributed to stiff competition from the Japanese and the Americans, high costs of operations, and stringent European Community regulations. European manufacturers have remained dependent on domestic markets instead of developing international markets. Analysts predict that, by 1996, there may no longer be any major European microcomputer manufacturers.

Electronic computers, Computer industry, Economic aspects, Microcomputers, Marketing

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