Espionage thrives in Asia

Article Abstract:

Industrial espionage is prevalent in Asia. According to a study made by the American Society for Industrial Security, an approximate $250 billion worth of corporate secrets have been stolen from American executives visiting the Asian region. Information such as research and development data, manufacturing plans, marketing strategies and consumers lists have been leaked out or stolen because of indiscreet remarks of executives, unguarded laptops in hotel rooms or interception of confidential faxes to hotels' business centers.

United States, Police Protection, Patents & copyrights, Trade Secrets, Economic aspects, Crimes against, Asia, Espionage, Business intelligence, Competitive intelligence

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In Malaysia, advertisers have a holiday headache

Article Abstract:

The Malaysian advertising community is facing what could be its biggest problem in recent years. The Chinese New Year and the Muslim Idul Fitri will fall within days of each other in 1996. Many marketers want to save on resources by using a single campaign for both holidays instead of creating two separate ones. However, others are loathe to tamper with the potentially explosive mix of race and religion.

Advertising agencies, Management, Evaluation, Malaysia, Ramadan, Chinese New Year

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