European markets: prepared soups: company profiles: Bestfoods/CPC International

Article Abstract:

Bestfoods, the erstwhile CPC International, manufactures the Knorr brand of prepared soups, which also covers bouillon and related dried soups. In 1997, Bestfoods' Knorr brand enjoyed overall volume sales of 39% in France and 74.9% in Italy, while 33% by value is achieved in Germany and 22.5% by volume is gained in Spain. Rapid growth via intensive development of global and regional operations has been the aim of Bestfoods, which gained over 67% of company-wide revenues from net sales of its European operations in 1997. However, Bestfoods experienced a 14.7% decline in net sales in fiscal 1997 because of the sale of its corn-refining business on Dec. 31, 1997.

Comment:

Enjoys strong market for its Knorr brand of prepared soups, which also covers bouillon & related dried soups, in Europe

Product information, Global Marketing, Bestfoods

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European markets: prepared soups: company profiles: Unilever Plc

Article Abstract:

Unilever Plc, which is an Anglo-Dutch maker of over 1,000 consumer-product brands, markets soup under its Van den Bergh Foods division. Unilever's Van den Bergh subsidiary, which produces soups as well as soya meals, pickles, tea, coffee, pie fillings and canned meats, makes the Batchelors soup products and is targeting the 18-year-to-30-year-olds who desire convenient-but-home-made-style products with its new Cup-a-Soup Thick and Creamy. The company holds a 57% share of the UK market in 1997, making the firm the undefeated market leader in the region, although it is only second to Heinz with an 11.7% share in the overall market in 1997.

Comment:

Anglo-Dutch maker of over 1,000 consumer-product brands markets soup under its Van den Bergh Foods division

Unilever Plc, Batchelors, Cup-a-Soup Thick and Creamy

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European markets: prepared soups: company profiles: Campbell Soup Company

Article Abstract:

Campbell Soup Co. is acknowledged as the leading manufacturer of soups in the world, manufacturing an extensive array of soups and food products for the world market since its establishment in 1869. Campbell, which has preserved its leadership in the soup industry largely due to product innovation, has been exerting substantial efforts to tap other countries and is restructuring its global operations. The company, which bought Germany's biggest soup manufacturer, Erasco Group of Companies in September 1996, plans to utilize the German firm in its expansion in Europe.

Comment:

Is acknowledged as the leading mfr of soups in the world, manufacturing an extensive array of soups & food products since 1869

United States, Campbell Soup Co.

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