European markets: prepared soups: company profiles: HJ Heinz

Article Abstract:

HJ Heinz Company, a top US packaged food maker that concentrates on processed foods, sells more than 4,000 varieties of food around the world. The company plans to intensify advertising investments, global expansion and value-added brand-building in an effort towards better operations in its core businesses. Heinz, which earns over 90% of consolidated sales from processed foods, is the top soup manufacturer in the United Kingdom, where it enjoyed value sales of 34.6% in 1997. Meanwhile, Heinz experienced a 2.7% rise in overall net sales in 1997 to $9,357 million from 1996 figures.

Comment:

Top US packaged food maker that concentrates on processed foods sells more than 4,000 varieties of food around the world

United States, Company Planning/Goals, H.J. Heinz Co., Article

---

Prepared soups in Italy

Article Abstract:

A number of trends are observed in Italy's prepared soup industry. The sales of stock cubes increased by 1% to 1,010 million liters while 30.8 million units of canned and dried soups were sold in 1993. Dried soups had the largest market, share accounting for 84.4% of volume sales. The growth of the frozen vegetable mixes market for home-made soups has also hindered the growth of the prepared soup market. Information on major manufacturers are presented.

Dehydrated fruits, vegetables, soups, Dried and Dehydrated Food Manufacturing, Dried Soup Mixes, Italy, Industry Overview, Reports

---

Company profiles: Erasco GmbH

Article Abstract:

Company profile of Erasco GmbH, which was acquired by Campbell Soup Company in September 1996.

Germany, Planning, Canned foods industry, Canning industry, Erasco GmbH

Similar abstracts:

• Abstracts: Growing beyond a B-market. Fear of counselling. Phillips Beverage to Holmes & Lee
• Abstracts: Guinness tops up marketing team. A well-brewed sales strategy. Marchand quits Molson for dot com
• Abstracts: Mahathir, Soros and the currency markets: amoral maybe, but currency speculators are both necessary and productive
• Abstracts: Analysts say D'Ieteren stock is to pricey. German car makers report banner U.S. sales in June. Minor shareholders get major backing of Belgian group
• Abstracts: Packaged foods in Eastern Europe. Market forecasts: trends to watch - soup. Company strategies & brands: major mergers, acquisitions, joint ventures - soup

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.