European markets outlook: outgoing tourism

Article Abstract:

Spanish, British and German tourists will spend more of their money in foreign destinations, with outgoing tourism expenditure expected to grow by 34.9%, 30.9% and 36.4%, respectively, between 1997 and 2002. German and British tourists will have greater spending power because of the strong mark and pound-sterling. Deregulation in several countries will also serve as a stimulus for outgoing tourism. Italian tourists, however, will be hampered by the weak lira and the high cost of travel, which will result in only a 1.7% growth in expenditures over the forecast period.

Comment:

Europe: Spanish, British and German tourists will spend more of their money in foreign destinations

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European markets: total market size: outgoing demand: volume trends

Article Abstract:

The UK's outgoing tourism market had the highest number of departures in 1997 at 46.6 million, a 30.5% increase over 1993. Germans, like Britons, also displayed a predilection for travelling outside their home country, with 44.5 million departures in 1997, up 39.9% over 1993. The strong mark and a cultural tradition for travelling beyond German borders were attributed for the growth in Germany. France, meanwhile, recorded an 11.7% increase in number of departures, an increase attributed to the deregulation in the airline industry.

Comment:

Europe: UK's had highest number of departures at 46.6 million between 1993 and 1997, followed by Germany at 44.54 million

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