Evolutionary economics and the markets-as-networks approach
Article Abstract:
The similarities between markets-as-network concepts in industrial marketing and economic scenarios are analyzed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Business networks (Social groups)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Services, products, and the institutional structure of production
Article Abstract:
The management of services based industries and product marketing processes in this industry is discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Marketing procedures, Service Industries, Marketing, Services industry, Company marketing practices
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Multiple versions of markets: multiplicity and performativity in market practice
Article Abstract:
The performance of marketing concepts in multiple market scenarios is analyzed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
World market, International markets
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Subjects list: Methods, United States, Evaluation, Marketing management
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