Evolving with the times: Bank of Montreal's current look reflects its new BMO positioning

Article Abstract:

The Bank of Montreal, which wants to be known as BMO, launched a new corporate graphic that includes red in its blue and white logo. The addition of red color is seen as invigorating to the cold blue and white colors.

Marketing procedures, Psychological aspects, Banking industry, Usage, Marketing, Company marketing practices, Color, Bank of Montreal, Logos (Graphic design), Logos (Graphics), Colour

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A designer who soared

Article Abstract:

A tribute to late Chris Yaneff a graphic designer par excellence is presented. Yaneff passed away on April 30, 2004. He is credited with building corporate identities of many companies.

Obituary, Practice, Personality profile, Graphic artists, Yaneff, Chris

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Show me a sign..

Article Abstract:

Valuable tips for designing effective outdoor signs are presented to help businesses advertise their new products or services.

Sign Manufacturing, Outdoor advertising services, Outdoor Advertising, Display Advertising, Signs & Advertising Displays, Methods, Management, Signage, Company business management

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