Exhibitor commitment & the evaluation of exhibition activities

Article Abstract:

There are differences between firms that rely on exhibitions as a promotional device and those that do not. Interestingly, companies that express a lower reliance on exhibiting approach the activity in a formal manner. Many firms feel that exhibiting works for them but they do not realistically assess the results. Before analyzing the effectivness of exhibitons a more thorough evaluation must be conducted. It is not clear whether exhibitions are efficient users of company resources.

Marketing Management NEC, Exhibitions

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Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand

Article Abstract:

Integrated Marketing Communication (IMC) is now a fundamental practice when marketing the communications of clients. An important issue facing IMC is the analysis of integrated programs. Public relations is an element of marketing communications that is not as integrated as other marketing activities. One of the limitations of IMC is that promotional tools do not appear to work together.

New Zealand, Marketing Management, Marketing, Integrated marketing communications

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Consumer power an privacy: the chaning nature of CRM

Article Abstract:

This paper presents suggestions for improving relationships between companies selling their goods/services online with customers' rights to privacy, and confidential customer information.

General services, Marketing procedures, Science & research, Management dynamics, Public affairs, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Consumer Protection Laws, Social aspects, Research, Management, Economic aspects, Consumer protection, Company systems management, Information management, Electronic commerce, E-commerce, Company business management, Consumers, Customer relations

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