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FRANCE: A NEW LOOK FOR PAMPRYL

Article Abstract:

Pampryl has closed its head office at La Courneuve in the Seine-Saint-Denis departement since its merger with Orangina. The employees have been placed in various Pernod-Ricard units. The Pampryl head office is now at Orangina in Aix-en-Provence. The Dragon Rouge agency has designed the brand's new logo for the Banga and Champomy drinks, making them more modern and legible. The line of fruit juices, which are rich in antioxidants, will come in a 50 cl format by the end of the first half of 2001

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
Marketing procedures, La Courneuve

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FRANCE: PAMPRYL'S NEW ORANGE JUICE

Article Abstract:

Orangina/Pampryl has introduced Petit-Dejeuner, a 100% pure orange juice with pulp. The price is EUR 2.30 for a one-litre PAN plastic bottle. It has a 12-month use-by date.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001

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Subjects list: France, Canned juices
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