FRANCE: A LOOK AT AUCHAN'S RESOLUTIONS
Article Abstract:
When the '100 days' operation was launched, Auchan undertook to keep its 100 resolutions which were to change things in the year 2000. A month after this operation ended, journalists from Points de Vente went Auchan stores in order to verify how the company's price resolutions were kept. In the food departments, there was nearly no lapse observed, but there were several lapses in the non-food section, particularly in the textile, mobile telephone, and computer sections. These lapses were observed mainly in other regions than the North of France. Auchan's head office in the North of France, and 99% of the resolutions appear to have been kept in that region. In most stores, the displays of the resolutions are nearly non-existent.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: CARREFOUR LAUNCHES 'OUI!' SIGNS
Article Abstract:
Carrefour, the French retail group, has launched 'Oui!' a new shelf sign lowest-priced products. 'Oui!' is going to be gradually put in place in all of the Carrefour stores.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: GEANT'S NEW MARKETING STRATEGY
Article Abstract:
The Casino group's subsidiary Geant's new strategy is now decidedly client oriented. The Geant retail chain has a new graphic charter, different brochures, new signs in stores, and a new press radio advertising campaign which breaks with Geant's traditional messages. Geant has thus abandoned replaced its 'Geant, I want' slogan by 'It's Geant, and its for you.' According to Geant, one must provide greater added value in order to attract customers and gain their loyalty. Therefore it is favouring three recurrent themes 'peak times,' 'all departments' and 'specifics' such as image, sound, and beauty. Geant is to rearrange its stores according to category management.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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