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FRANCE: GEMEY LAUNCHES HARLEY PERFUME

Article Abstract:

Gemey Paris has launched two Destiny Harley Davidson fragrances (for Him and for Her). The fruity female version is available in 50ml and 30ml versions, with a 75ml deodorant also available. The male version (with woody elements) is available in 100ml or 50ml versions, with a 100ml aftershave lotion and a 200ml deodorant too. The futuristic chrome flacon is shaped like the handle of a motorbike. The recommended sale price (in France) is FFr 113 for 50ml.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
Toilet Preparation Manufacturing, Men's Toiletries, Perfumes, Gemey

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Fruit d'Or

Article Abstract:

In France, the Astra-Calv group has added a variety of margarine which contains alpha-linoleic acid produced from rapeseed oil to its Fruit d'Or line of margarine. It is available in a slightly salted version with Gu rande salt with a 70% fat content, and comes in a light version with 60% fat content. It is priced at FFr 6 for a 250-gram tub and FFr 10.70 for 500 grams. Margarine sales dropped 8% to 59,000 tonnes in 1997. *

Comment:

Adds variety of margarine which contains alpha-linoleic acid produced from rapeseed oil to its Fruit d'Or line of margarine

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
Fats and Oils Refining and Blending, Margarine, Article, Astra-Calv

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FRANCE: VIVIERS DE FRANCE IN SELF SERVICE

Article Abstract:

The Viviers de France company has introduced a line of fresh trout products which include paupiettes, slabs of these products, and fillet points. They have a six-day use-by date. The company hopes to make 5% of its turnover with line by the year 2000. Viviers de France has invested FFr 14mn in its production unit at Castets in order to produce this line.

Comment:

The Viviers de France company introduces a line of fresh trout products.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
Fresh & Frozen Packaged Fish, Fresh and Frozen Seafood Processing, Fish (Food product), Viviers de France

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