FRANCE: L'OREAL PARIS RESHUFFLES LIP BRANDS
Article Abstract:
In a move to concentrate into long lasting effect lip products which account for 21% of the market, L'Oreal Paris is introducing Rouge Resist Liquide, which guarantees an eight-hour effect without drying. The applicator retails at FFr 56. The company, the second largest player in the market with 20.3% by value behind Gemey with 44.5%, L'Oreal Paris is also presenting a gloss in a jar available in six colours at FFr 44. While a new lipstick range is due to be introduced in the end of the first quarter of 2001, L'Oreal Paris has stopped two brand names, Rouge Virtual and Rouge Pulp.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: SARA LEE COMPETES ON DEODORANT MARKET
Article Abstract:
Sara Lee believes that Press Control dispensing technology will ensure that its Sanex deodorants are distinguishable from competing products. This technology, which allows a small amount of the product to be dispensed when the bottle is pressed, will be used for an antiperspirant/deodorant gel and a balm for sensitive skin. Both products have a rounded, extra-large applicator which is easy to use and can be rinsed afterwards. Sara Lee is also responding to competition in the deodorant market with advertising, and plans to run a campaign from October 2001.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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France: L'Oreal recruits Catherine Deneuve
Article Abstract:
A 'symbol of timeless beauty' according to the French cosmetics group, French actress, Catherine Deneuve will support a number of new products by L'Oreal including Elseve Regenium, a new hair care range. She has been recruited as a new representative of L'Oreal, the world leader in its business.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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