FRANCE: MICRO APPLICATION DIVERSIFIES

Article Abstract:

French firm Micro Application intends to diversify into the games and 'edutainment' educational software markets, two sectors which represent a very small part of is current activity. In September 1999 it will launch K.O., a boxing game for the PC which should retail at around FFr 209, and the provisionally-titled GO Kart Racing (approximately FFr 167). In October 1999 it will release the first 4 products in 'Les 3 Terribles' range (a series of 'Great' CD-ROMs); 'Great at Maths' and 'Great at French' for 7-9 year olds, and the same titles for 5-7 years olds. October 1999 will also see the launch of 'Mon Encyclopedie 2000', the latest version of Micro Application's encyclopaedia (available in DVD form shortly afterwards).

Comment:

Micro Application plans to diversify into the games and educational software markets.

Strategy & planning, Computer games, Micro Application

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FRANCE: IKEA WANTS 10 ADDITIONAL STORES

Article Abstract:

Ikea, the furniture retailer, will invest FFr 1bn to open 10 additional stores in France (Montpellier, Nice, Metz, Strasbourg, Nantes, Franconville, Marseille, Toulon, and Paris). Ikea has a network of nice stores in France at the moment.

New capacity, new plant construction, Retail Trade, IKEA Svenska AB

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