FRANCE: MONOPRIX/PRISUNIC LAUNCH BATH RANGE

Article Abstract:

As part of the strategy to make luxury sophisticated-type products available to the general public, and retake the initiative regarding new products, Monoprix and Prisunic have launched a range of 10 bath products (5 soaps and 5 vitamin-enriched bath/shower gels) named 'Etat d'Espirit'. The range is aimed at women who live a hectic city lifestyle and want to relax. Scents include 'cut grass' or 'fig/mandarin', and the range is priced at FFr 10.90 for a 100 gram soap, or FFr 17.90 for 250ml of the bath/shower gel. In 1999, it is expected that the Etat d'Espirit range will be extended with 5 new products including effervescent bath tablets.

Comment:

Monoprix and Prisunic have launched a range of 10 bath products.

Personal Deodorants, Bath Preparations, Deodorants (Toiletries), Prisunic S.A.

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FRANCE: MONOPRIX DEVELOPS MAKE-UP AND CARE DEPARTMENTS

Article Abstract:

Monoprix, which controls 5.4% of the market of fragrances and cosmetics by value among super and hypermarkets in France (including 21.6% in make-up), makes 17% of its turnover in make-up and 5% with accessories. The French city supermarket chain has revamped its Miss Helen brand name, a range of 207 lines. Naturellement, the range of 12 face care products, has been launched again. The company, whose positioning is close to luxury circuits, recorded a 1% rise in sales of make-up during the year to 31 May 2001, when this market fell by 2.3% in France in the same period.

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France: Biactol injects EUR 2.15mn in communication

Article Abstract:

Biactol, the antibacterial lotion brand of Boots Healthcare International, injected EUR 2.15mn into a communication operation in France. The operation includes two TV commercials, banners in the Internet sites most frequented by teenagers, and a specific site by Biactol. Key element of the operation is a game available via SMS on mobile phone handsets.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Mobile Radio Services, Campaign Launched, Wireless telecommunications services, Boots Healthcare International

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