FRANCE: RESULTS OF THE FIFTH ECHO D'OR

Article Abstract:

Five years ago, Panel International and Points de Vente created Echo d'Or, in order to reward retail chains for their advertising. The Echo d'Or 1999 shows that 95% of the people interviewed are now interested in large retailers' advertising compared with 81% in 1998. The proportion of people able to spontaneously name several retailer campaigns doubled, rising from 30% in 1998 to 60% in 1999. The Echo d'Or, which results a representative sample of households, awarded the advertising of eight retail chains in 1999, of which Carrefour obtained the Grand Prix Echo d'Or 199 for its 'L'Annee Historique' campaign. According to Christophe Chain, the director of Panel International, consumers liked Carrefour's professionalism. The other food retail chains which received awards in 1999 are Auchan, which obtained the radio message Echo d'Or for its 'Oh Happy Days' campaign, and Monoprix, which received the magazine Echo d'Or for its slogan 'There's life in the city.'

Marketing procedures, Department Stores, Awards, Auchan S.A., Carrefour S.A., Societe Centrale d'Achats

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FRANCE: EMPLOYMENT IN SUPERMARKETS IN 1998

Article Abstract:

According to a survey by the Federation of Commerce and Distribution (FCD) 524,7000 employees worked in large retailers, predominantly food retailers at the end of 1998. Half of these were employed by hypermarkets, 39% by supermarkets, 7% by warehouses, and 4% by discount stores. With all categories combined, 60% of the total workforce consists of women. There was also a rise in part time contracts, representing 40% of the work force, and 59% of the women employees had this type of contract. This rate rises to 74% in discount stores, compared with 61% in supermarkets and 57% in hypermarkets. In supermarkets and hypermarkets, 87% of the workforce have permanent contracts.

Labor force information

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