EUROPE/POLAND: SPACE FOR RETAILERS

Article Abstract:

MAPIC 1998, the international retail furnishings trade fair, indicated the installation possibilities available to retailers in Europe. There are still possibilities for hypermarkets and shopping centres in Italy, while Spain has opportunities especially for department stores in city-centre shopping centres. The medium-sized store circuit has room for development in both Spain and Portugal. Shopping centres are expected to develop outside cities in Germany and the Netherlands. In Poland, the market is expected to soon become saturated in Warsaw, but there will still be a lack of stores available in its best locations, particularly for supermarkets and hypermarkets, specialised stores and leisure and culture stores.

Europe, Forecasts, trends, outlooks, Furniture & Furnishings Stores, Furniture and Home Furnishings Stores

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FRANCE: LE MUTANT'S BRANDS

Article Abstract:

In France, Le Mutant, the Cooperateurs de Normandie Picardie retail chain, has decided to create its own umbrella brands. Coffees are grouped under the Solfege brand, canned vegetables under Le Jardin d'Artemis, and children's cereals under Tohu Bohu. The yellow and blue packaging pick up the store's colours. Moreover, Le Mutant is currently testing a 299 square metre store concept and is setting up overall quality procedures in order to obtain ISO certification.

Food Stores, Food and Beverage Stores, Marketing procedures, France, Company Planning/Goals, Cooperateurs de Normandie S.A.

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