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FRANCE: SAINT AMAND LAUNCHES A PRESS CAMPAIGN

Article Abstract:

Montcalman mountain spring water (Societe des Eaux Minerales de Saint Amand) is launching an advertising and promotional campaign. It is advertising in the Parents et Enfants Magazine and a tape for measuring children has been slipped into each pack of this spring water, which is recommended for mixing with formula in baby bottles.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
Marketing procedures

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FRANCE: SAINT-AMAND'S TELEVISION ADVERTISING

Article Abstract:

Saint-Amand, the French mineral water company, has launched its first television advertising campaign. This spot, by the Raison de Plus agency, consists entirely of computer-generated images, and will be broadcast in autumn 2000.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000

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France: A new Vittel advertising campaign

Article Abstract:

Vittel has launched a new press advertising campaign. The new message is intended to be simple. It is designed to combine vitality with gaiety and conviviality.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
Campaign Launched, Brief Article, Vittel

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Subjects list: France, Bottled drinking water
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