FRANCE: CREATING NEW CONSUMER DEPARTMENTS?

Article Abstract:

Over the period of a few days at the French trade institute, IFM, the Director associated with the non-media design agency, Lundi, Mardi, Mercredi, said that faced with a consumer who does not know what he wants, it up to the retailer to offer new space or new shelf re-arrangement, taking into account the growth of the company. He is mainly thinking of the implantation of kiosks offering ready meals, at the entrance to shops, with women, of which the number is growing, as its only target. To help retailers in this approach, the company, Sonica!, specialised in market trend surveys, is proposing on-screen virtual shelving to consumers, which to their liking, can house for example fresh green beans, in a tin and frozen in the same department.

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FRANCE: SYSTEME U'S SELF SERVICE CHEESE SECTION

Article Abstract:

Systeme U recommends organising the self-service cheese department around six categories of product as defined by clients, rather than corresponding to manufacturers' segmentation: soft cheese, hard cheese, cheese spreads (no matter what category), goat cheese, blue cheese, and cooking ingredients. According to Systeme U, customers like the clarification of the selection resulting from this new segmentation. It also simplifies the task of the department heads.

Cheese, natural and processed, Cheese, Cheese Manufacturing, Systeme U

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