FRANCE: READY MEALS IN SUPER- AND HYPERMARKETS
Article Abstract:
According to Secodip, it is an inescapable fact that the home meal replacement market will develop in French super-and hypermarkets. Although this market is already well developed in English speaking countries, notably in the USA where the market is worth an estimated US$ 300bn, in France, large retailers are acting cautiously, especially because the profitability of this new niche has not yet been proved. Nevertheless, French food and drink retail networks are using imaginative tactics in response to the new demand. Systeme U for example has tested the U Minute concept since September 1997. For the moment, this concerns the regroupment of all its ready to eat products in one area of its retail space, however this will eventually be developed into a true rapid catering concept based on the hypermarket chilled product and delicatessen departments.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: THE FIRST CAVE D'AUCHAN OPENED
Article Abstract:
Auchan will open its first La Cave d'Auchan, a hypermarket devoted solely to beverages, formerly the 3,970 square metre Mammouth store at Coignieres. It is also getting ready to launch a new hypermarket concept, which will offer chilled foods and convenience food products, cleaning products, detergents, toiletries and personal hygiene products. Other departments will disappear: radios and phonographs, household appliances, sport articles, etc. This new concept will be tested in the 4,215 square metre Mammouth store at Chelles.
Comment:
Opens a new beverage supermarket in Coignieres, France.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: