FRANCE: THE MARKET OF CULTURAL CD-ROMS
Article Abstract:
A number of distributors in France complain about the fact that publishers concentrate the introduction of new CD-ROMs in the end of the year. December usually accounts for one quarter of the total sales, and this is expected to reach a higher level in 1999 according to professionals. Though, the immediate success of Hachette's encyclopaedia in March 1998, which took 30% of its market a few months after, supports the idea of launching new products throughout the year. A large selection (Fnac offers 500 references in games and the same choice in non game CD-ROMs), while the average hypermarket proposes 150-250 references) and a quality advice (on the packaging itself, and also in salespersons and in-store animations) are two major elements for the success of distributors in cultural CD-ROMs. The leisure and entertainment CD-ROM market reported a 18% growth by volume (4.1mn units sold) during the first six months of 1999, while the sales by value were up 11%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: NEW PRODUCTS FROM HACHETTE MULTIMEDIA
Article Abstract:
Hachette Multimedia is launching several new educational and practical CD-ROMs in France. These include; the year 2000 edition of the Hachette Multimedia dictionary (in September 1999 for FFr 199), the year 2000 edition of the EHM (Hachette Multimedia encyclopaedia) in October, 2 new titles in the 'Atout Clic' school support range, a compilation of 200 recipes from Elle magazine, a wine guide and a product to help learn the Highway Code. Hachette believes that although games may be at the origin of the market, but they are no longer the most dynamic sector.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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