FRANCE: THE PIZZA, QUICHE AND SAVOURY PIE MARKET
Article Abstract:
The chilled ready quiches, savoury tarts and pies market posed an 8.5% rise in sales volume in the 12 months ending 11 March 2001, and a 10.8% rise in value. the average number of products rose 12% over two years, the penetration rate of sales outlets rose 4% and the amount spent rose 14%. Generale Traiteur's Marie brand is offering new and novel savoury pies on this segment with crab or scallop varieties, and its is orienting its development towards fine savoury pies. There were 28,500 tonnes of pizzas sold for a turnover of EUR 213mn. This segment is driven by thin crusts, and individual pizzas. Sodebo has added Pizzeraides to this line with Indian, Mexican and Moroccan varieties and a line of large-sized pizzas with snack products with Bagu&Piz, a pizza which can be eaten like a sandwich. On the sandwich segment, Sodebo has introduced four new lines (club sandwiches, sandwiches made with Scandinavian flat bread, sandwich rolls made with flat bread, and croissant sandwiches), and has increased the number of its products to 29. The LDC group's Toque Angevine brand is also betting on sandwiches and marketing. The company is going to use the Le Gaulois brand for its entire line of chilled ready food products. It will back this change with an extensive television advertising campaign, to be broadcast in three series in 2001.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: REVIEW OF FROZEN MEAL MARKET
Article Abstract:
The French frozen meals market sector (15% of frozen products sold in 1999) still has potential. The vitality of this market seems to be driven, among others, by transformed vegetable goods, one way for brands to conquer new consumers, notably children and men. Thanks to the Individually Quick Frozen (IQF) process, cooked meals in sachets (including transformed vegetables) seem to have a promising future. The only problem is that own brand labels have already claimed a 33% share of the market in terms of the sector's volume. It must also be said that the presence of vegetables in recipes has become a major selling point for certain brand names.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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