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Business, international

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Factors influencing the degree of international pricing strategy standardization of multinational corporations

Article Abstract:

The similarity of customer characteristics, economic environments and legal systems between the multinational corporation's home country and its subsidiary's country will determine the standardization of the pricing strategy. Greater similarities in these environments will result in a standard pricing policy.

Author: Katsikeas, Constantine S., Theodosiou, Marios
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
Standards, Statistical Data Included, Prices and rates, Pricing

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Order of entry and performance of multinational corporations in an emerging market: a contingent resource perspective

Article Abstract:

The impact on the performance of foreign companies wishing to enter a new market as well as the later flow of foreign direct investments into the host country is discussed. Regression analysis is used in the study.

Author: Cui, Geng, Lui, Hon-Kwong
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
China, Forecasts, trends, outlooks, Financial management, Usage, Foreign investments, Forecasts and trends, Company investment, Investments, Market trend/market analysis, Regression analysis, Foreign direct investment

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The Impact of Control on International Joint Venture Performance: A Contingency Approach

Article Abstract:

The impact of control by a multinational corporation parent on international joint venture (IJV) performance is analyzed.

Author: Pangarkar, Nitin, Klein, Saul
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Joint ventures, International aspects, Company joint venture

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Subjects list: United States, International business enterprises, Multinational corporations, Management, Company business management
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