Fast food: total market: market performance

Article Abstract:

European fast food trends show that Italy remains behind other markets in terms of size in 1997, due to scarce suitable sites that obstruct growth and consumer reluctance. Spain emerges with the most growth market in the period from 1993 to 1997, with a growth of 157.7% in current value from its small base, partly due to operators' integration of Spanish snacks to the fast food format. The German market, pushed by demand for increased convenience and an inclination towards snacking, listed an expansion of 43.2% in nominal value terms over the same five-year period. UK, the biggest European fast food market, listed nominal annual growth rates of some 5%. Finally, France values climbed by 62.4% in nominal terms for the same period, spurred by a climbing homogenisation of European culture.

Comment:

Europe: Fast food trends in the markets of Spain, France, UK, Germany and Italy, show that the latter remains behind in size

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Fast food: total market size: sectoral analysis

Article Abstract:

A survey of the various sectors in the European fast food market shows that burger outlets have the single biggest share of national fast food sales. The sector, which involves hamburger and chicken-based products, listed 41.2% in value sales in Spain and 75.2% of sales in France in 1997. Pizza outlet sales represented the second biggest fast food sales share in the UK, Spain and Italy, the others sector ranked second in value sales share in the French and German markets. The others sector is characterized with traditional fast food formats including fish shops, chip shops and viennoiseries.

Comment:

Europe: A study of fast food market sectors shows that burger outlets have the single biggest national fast food sales share

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Fast food: market share: operators

Article Abstract:

A study of fast food market shares show US-based chains such as McDonald's, as the leaders of the international market, particularly in terms of brand shares. McDonald's emerged as the sole global player in the fast food market and led all European markets shares. Several European firms meanwhile, have established notable shares in the European market from 1993 to 1997, a period characterized by industry consolidation. Indigenous operators Spizzico and Telepizza for example, represent top national fast food shares for the respective markets of Italy and Spain.

Comment:

Europe: McDonald's emerged as the sole global player in the fast food market and led all European markets shares

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