Faster tempo: Western pop-music publishers set their sights on Asia

Article Abstract:

International record companies are focusing more of their marketing on the burgeoning East Asian demand for pop music. Legitimate sales in East Asia reached $780 million dollars in 1991, are climbing by 30% annually and may double by 1998. Accordingly, Western music stars are touring Asia more often than formerly, though Asians are fondest of local pop stars and light-hearted music. Developing new acts is expensive and competitive, with language differences putting constraints on the marketing of music across borders.

Marketing, International aspects, Music industry, East Asia, Music, Popular music, Asia, Eastern

---

Wheels of misfortune: car smugglers bruise Hong Kong's insurers

Article Abstract:

Rampant car theft and smuggling in Hong Kong have adversely affected the insurance sector in the colony. Over 2,650 luxury automobiles were taken in 1992, a dramatic 99% increase from 1991. The crimes have forced most insurers to raise premiums and in some instances, deny the insurance application of frequently stolen models. Car owners, on the other hand, are reeling from the escalating premiums with a 19% increase projected in1993.

Economic aspects, Prices and rates, Hong Kong, Crime, Automobile insurance, Automobile theft

---

Rock around the clock: MTV's 24-hour programming targets the young

Article Abstract:

Music Television Asia (MTV) features 24 hours of music videos given free of charge by record firms in return for free air time. MTV's popularity has also given television advertisers a promising medium for reaching young consumers because the programtypifies an assortment of lifestyles. MTV, however, cannot provide concrete figures to support its popularity so advertisers are forced to rely on intuition instead.

Usage, Television broadcasting industry, Cover Story, Advertising, Music videos, MTV Asia

Similar abstracts:

• Abstracts: Foster solves the big span problem with pre-cast concrete. How publishers combined refurb with design and build
• Abstracts: Back to business: India's public-sector banks clean up their books
• Abstracts: Duel. Bigger, faster, better ears: the other technopolists. PC plodder: NEC
• Abstracts: Ventilation using earth tubes. The two cultures of lighting. Revolution waits in the wings
• Abstracts: Souring sentiment: riots send shudders through investors. An insurer's dream: but how long must foreign firms in China wait?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.