Fear of a backlash: Why most advertisers are wary of using out-of-home ads for ethnic targeting

Article Abstract:

Ethnic advertising, as a subdivision of outdoor, can have its problems, such as backlash from the ethnic group targeted and the rest of the population as well. Witness the Reno Sparks (Nevada, US) Convention & Visitors Authority which advertised gambling in Vancouver bus shelters and offended everybody. There seems to be less control over which consumers see the outdoor ads whereas, in print, radio or TV, the media are more targeted to the ethnic group in question. Because the area can so easily offend, many advertisers simply avoid using it altogether.

Marketing procedures, Advertising, Advertising and Related Services, Demographics, Out-of-Home Advertising, Advertising services, Article

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Ryan Benn

Article Abstract:

Ryan Benn, the president and publisher of Alive Publishing Group, has increased the circulation of Alive magazine to 200,000 copies from 170,000, and ad revenue by 22% in 2007. Under his supervision, Alive became a member of the Print Measurement Bureau, Magazines Canada and BCAMP.

Labor force information, Executive changes & profiles, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Officials and employees, Employment, Benn, Ryan

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She's got game

Article Abstract:

The increase in the number of women taking up gaming, including puzzles and simulation video games, is discussed.

Game, Toy, and Children's Vehicle Manufacturing, Misc. Amusement, Recreation Services, Legal Gambling, Gambling Industries, Games, toys, and children's vehicles, Electronic Games, Demographic aspects, Gambling, Video games

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