Fifty years using the wrong model of advertising

Article Abstract:

A study was conducted to examine the dominance of the information processing model in television advertising. The study shows that a rational information-based model persuasion model persists in its domination of television advertising development and evaluation, despite theoretical and empirical evidence that supports emotional content and creativity.

United Kingdom, Science & research, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Research, Television advertising, Human information processing, Report

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Measuring the hidden power of emotive advertising

Article Abstract:

The effects of advertising on the human emotions without achieving much attention or recall are measured.

Influence

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Looking for the emotional unconscious in advertising

Article Abstract:

A new advertising model based on emotional understanding of human psychology is presented.

United States, Humanistic psychology

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