Flames shoot for new sponsorships

Article Abstract:

NHL club Calgary Flames will not resort to a major mass-media campaign but would revert to its tried-and-tested grassroots campaign to win new corporate sponsorships, according to Garry McKenzie, its VP for marketing and sales. He admits, though, that it would be an enormous challenge the club owners's requirement of selling 14,000 season tickets before Jun 30, 2000. The Flames' current financial woes were aggravated when Canadian Airlines withdrew its 20-year, C$20-million sponsorship of the Olympic Saddledome.

Sports Teams and Clubs, Professional Hockey

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Big Rock goes big in Lone Star state

Article Abstract:

Calgary, Alberta-based Big Rock Brewers is expanding its presence in the US with a major marketing campaign in Texas, which is the biggest US beer market. The specialty beer brewer is promoting its Kold lager extensively as the spearhead of its major expansion in Texas. Market intelligence publication Market Watch pegged the volume consumption of beer in Texas at 560 million gallons a year, with beer accounting for 93% of the state's total liquor consumption.

Breweries, Beer & Other Malt Beverages, Big Rock Brewers

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Farm stores with style

Article Abstract:

The advertising strategies being employed by the United Farmers of Alberta Co-operative Ltd for the promotion of their farm retail stores are discussed.

Advertising Activity, Retail Stores, AGRICULTURAL PRODUCTION--CROPS, Agricultural industry, Advertising, Stores, United Farmers of Alberta

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