Flyers

Article Abstract:

The customer's interest in a particular product category largely affects the effectivity of using flyers as a marketing tool, and media distributors have created options for advertisers to choose geographic areas and types of households. Flyer media, flyer geography, targeting methods and the Flyer Distribution Standards Association are discussed as well.

All Other Publishers, Goods & services distribution, Book publishing, Channels of Distribution, Pamphlet Publishing, Usage, Distribution, Pamphlets, Company distribution practices

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casting off the one-off

Article Abstract:

An overview of the long-term brand building promotions being implemented by marketers is presented. The successful marketing strategies employed by Tetley Canada, Hallmark and Spin Master are outlined.

Analysis, Product management

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The seven-step solution. Here are seven ways to survive quantitative research

Article Abstract:

This article presents seven marketing ideas designed to improve marketing of products.

Strategy & planning, Planning, Company business planning

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