Food for thought

Article Abstract:

A study was conducted to examine the current imbalance in food marketing to children. It has been observed that many of the worthier food messages that have relevance for children are being directed to adults. The study also aims to show that children are actively involved consumers. Findings show that children are an interested, receptive food audience, and have good knowledge of food types and values.

United Kingdom, Product standards, safety, & recalls, FOOD AND KINDRED PRODUCTS, Targets & Markets, Children, Market Targeting & Approach, Standards, Food industry, Marketing, Company marketing practices, Market strategy, Food and beverage production/distribution software, Target marketing, Report

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Going underground: how ethnography helped the Tube tunnel to the heart of its brand

Article Abstract:

An ethnographic study examined experiences of customers traveling on the London Underground, identifying perception gap between the positive and negative results from passenger satisfaction. Emotional response to the feeling of being underground is discussed. Implications of the research are put into the London Underground's strategy.

Science & research, Transportation, Transportation Services, Support Activities for Transportation, LOCAL AND INTERURBAN PASSENGER TRANSIT, Research, Transportation industry, London Underground Ltd., Customer relations

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