FRANCE: A LIGHT VERSION OF BABYBEL
Article Abstract:
Fromageries Bel has introduced a light version of its famous Babybel. It has 30% fat content, less than the standard product. It is priced at FFr 9.90 per 190-gram unit and at FFr 11.90 for a string back of five 22-gram units. The launch is backed by FFr 3 immediate reduction coupons.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: BRESSE BLEU NOW IN MINI VERSION
Article Abstract:
The Alliance Fromagere's Bresse Bleu cheese now comes in a mini version, to fit in with the current snacking trend. The recommended sales price is FFr 9.80 for a pack of four 30-gram units.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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France: Mini Babybel offers Christmas characters
Article Abstract:
Until 10 December 2001, every string bag of mini Babybels contains a shell in a different colour with a small figurine to decorate a Christmas tree (Teddy bear, Father Christmas, Snowman, etc).
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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