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Business, international

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Frank's folly

Article Abstract:

The financial failure of Steelback Brewery is attributed to the company's overspending and running of advertisements on expensive domains. Its television ads are also criticized for focusing more on company president Frank D'Angelo than the beer products. Other details of the issue are discussed.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
Financial management, Malt beverages, Evaluation, Finance, Company financing, Bankruptcy, Company bankruptcy, D'Angelo, Frank

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Caution! Floss ahead

Article Abstract:

After conducting consumer research, Wal-Mart Canada introduced new signs in its stores to facilitate easier navigation for the customers. This has not only enhanced the shopping experience for the customers but has also created a better image of the shopEs quality.

Author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
All Other Specialty Food Stores, Variety stores, Discount Stores, Wal-Mart Stores Inc., Customer relations

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Molson shakes up marketing ranks as it grapples with 'tired brand"

Article Abstract:

Molson Canada is counting on new blood and a restructuring effort to increase market share.

Author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Molson Inc.

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Subjects list: Canada, Officials and employees, Marketing, Brewing industry, Breweries, Company marketing practices, Management, Company business management
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