Freeze frame: a 'Marketing'-Nielsen Media update on television

Article Abstract:

A survey done by Nielsen Media and trade journal 'Marketing' shows that women aged 35 years to 49 in Toronto watch similar TV shows, as with other women in the rest of Canada. However, some programs that rated high with women did not land among the top five shows for all adults. Among these are 'Mr Bean's Christmas,' 'Paid Programming,' 'Bob and Margaret,' 'NewsRadio,' and 'Behind the Laughs.' Less than six shows registered more than 1 million viewers, with 'Caserne 24' getting the highest rating.

Television Broadcasting, Television broadcasting industry

---

Kellogg narrows media short list

Article Abstract:

Kellogg Canada Inc is conducting a review of its media-buying assignment worth approximately $28.8 million. The Toronto agencies vying for the account includes The Media Company, Mindshare, The Media Edge, Western International Media and the incumbent Leo Burnett Canada. Kellogg will announce its decision by Sep 1999 in time for the planning year of 2000. The review proceedings will be handled by a media consultant.

Use of services, Breakfast Cereal Manufacturing, Cereal Preparations

---

Similar abstracts:

• Abstracts: The search for information - a patient perspective on multiple opinions. A bargaining model with asymmetric information for a single supplier-single buyer problem
• Abstracts: A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.