GM's pain, Toyota's gain
Article Abstract:
Toyota has surpassed other car companies in terms of marketing strategies adopted and customer understanding. Toyota's marketing of its hybrid environmental friendly car Prius at a time when GM pulled back its electric car from the market is a sign of Toyota's smart branding tactics.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Motor Vehicles and Equipment, United States, Japan, General Motors Corp., GM, Toyota Motor Corp., Toyota Prius (Automobile), Hybrid vehicles, Automotive industry, TM
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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A new media commitment
Article Abstract:
The use of non-traditional marketing methods combined with ethnic marketing that helped the automaker General Motors of Canada in addressing company's issues and promoting its vehicle brands is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Canada, General Motors of Canada Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Marketing, Transportation equipment industry, Company marketing practices
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