GROWTH POTENTIAL OF BRANDED ORAL CARE PRODUCTS
Article Abstract:
By the year 2000, the growth rate of branded oral care products in rural India is expected to be around 14 percent compared to the estimated industry growth of 11 percent. This growth will mainly be driven by the rise in rural income and the low consumption now. The rural market will be mostly dominated by Colgate with its large distribution network, extensive product portfolio and pricing penetration. For first-time users, Colgate has introduced smaller packs at lower prices. These are distributed to nearly 7,500 villages, thus introducing its products to around 1 crore prospective customers annually. (gsh)
Comment:
India: Growth rate of branded oral care products in rural India expected to be around 14% by year 2000
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
TOOTH POWDER
Article Abstract:
The Rs350-crore tooth-powder industry has a volume of 22,000 tonnes. The white and red tooth powders account for 50 percent of the market. The demand for the product is more in the rural market as it is nearly 18 percent cheaper than tooth-pastes. In the last few years, the demand for tooth- powder has grown by 7-8 percent per annum. It is expected to grow at 10 percent annually in the next few years. In the white tooth-powder segment, Colgate is the biggest player with 75 percent market share. Its tooth- powder is also sold in sachets at Re1 for first-time users. (gsh)
Comment:
India: Tooth-powder industry has a volume of 22,000 tonnes
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
NEW PRODUCT LAUNCHES
Article Abstract:
Competition in the rural oral care market of India is expected to intensify in the coming years, with major players - Colgate, Hindustan Lever Ltd and Dabur - launching new products to cater to this segment. Apart from these 3, no new player is expected to enter the rural market due to the high distribution costs in servicing the geographically wide-spread rural market. The transportation and infrastructure facilities in rural India are poor. (gsh)
Comment:
India: Competition in the rural oral care market of India is expected to intensify in the coming years
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: