Giving newspapers a try

Article Abstract:

More non-traditional advertisers are starting to test newspapers as advertising venue, although automakers, financial services, retailers, telecoms and entertainment businesses are still the major advertisers on dailies. Among the non-traditional advertisers that are testing the effectiveness of newspaper ads include Lever Pond's Dove, which placed a series of ads in such publications as the Vancouver Sun, Montreal Gazette and Toronto Star. Alcohol and beer are also included in the list of products that are being marketed through newspapers.

Newspaper Publishers, Newspapers

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TSO leapt on-strike marketing hurdle

Article Abstract:

The department of marketing of the Toronto Symphony Orchestra (TSO) bore the brunt of the strike staged by the TSO's musicians during fall 1999. Marketing director Michael Buckland and his staff estimated that their workload increased by 50%, due to the fact that they had to reassure patrons, subscribers and regular concert-goers. The marketing representatives of TSO doubled as customer representatives as they advised ticket holders of concert cancellations just a week in advance.

Other Performing Arts Companies, Musical Arts, Music

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The marketing factory

Article Abstract:

ICOM Information and Communications Inc of Toronto, Ontario, offers the biggest reported consumer behavioral database in North America. The company, established in 1985 by Alan Levine and Harvey Beck, is the company that most US and Canadian companies look to when it comes to relationship marketing. ICOM, which issues twice-a-year consumer surveys to US and Canadian consumers, is the owner of the biggest mass-customized mailing facility in the world.

Direct Mail Advertising, Direct Mailing Services, Mailing services, ICOM Information and Communications Inc.

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