Creating new habits

Article Abstract:

Danone International Brands Canada Inc, the Canadian distributor of Lea & Perrins Worcestershire Sauce, has launched a print campaign to boost the in-home usage of the sauce. Armed with some ideas borne by research, Young & Rubicam Toronto created the campaign, which tried to promote the product's versatility. Each of the print ads provided a recipe idea and focused on a different aspect of the brand's exotic ingredients.

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Worcestershire Sauce, Condiments, Danone International Brands Canada Inc.

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Controversial 'suicide' ad pulled in Que

Article Abstract:

Pharmaprix's 30-second television commercial has been pulled out after a suicidal prevention group complained about the commercial's content. Suicide Action Montreal complained that the Shopper Drug Mart unit's advertisement gives the impression of suicide. The TV ad, which made its debut on Sep 3, 1999, featured popular actress Macha Grenon and was supposed to promote the drug store chain's consumer services.

Pharmacies and Drug Stores, Drug Store Chains, Pharmaprix

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