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Business, international

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Going mobile

Article Abstract:

A brief recount of the inaugural meeting of the Mobile Advertising Council of Canada (MACC) is presented. MACC is an advertising industry association comprised of parties that offer to advertise on vehicles. Other details relating to the association are presented.

Author: Weening, Martin
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Business Associations, Usage, Conferences, meetings and seminars, Commercial associations, Vehicles

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It's bad, but it works

Article Abstract:

An overview of Buchanan Group's Brand Power advertising concept is presented. According to Chris Phyland, vice president of North American sales for Buchanan Group, Brand Power aims to complement existing advertising.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
TV Advertising, Advertising, Advertising Activity, Methods, Television advertising, Buchanan Group Proprietary Ltd.

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OBN: Where flexibility, impact and reach intersect

Article Abstract:

Outdoor Broadcast Network (OBN) has developed Canada's first national network of video boards. These video boards offer the advertiser reach, impact, flexibility as well as creative thinking and innovation.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Sign Manufacturing, Radio & TV Advertising, Signs & Advertising Displays, Innovations, Signage, Broadcast advertising

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Subjects list: Canada, Services, Advertising agencies
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