Golden touch

Article Abstract:

The economic status of the Chinese town of Hengdian, situated in Zhejiang province, has been dramatically transformed through the efforts of Xu Wenrong, manager of the collectively owned Hengdian Group. This operation has assets of $277 million, and employs a third of the town's 60,000 residents. It is extremely well managed, in contrast to many other township enterprises, and has greatly assisted many ordinary people. Xu Wenrong is highly respected in the town, and has also gained national recognition, having been granted a seat in the National People's Congress.

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What's in a name?

Article Abstract:

Chinese firms have discovered the importance of marketing in an economy driven by consumers rather than producers, but few have figured out the process or linked up effectively with foreign partners. Multinationals from overseas are racking up commanding leads in many consumer market sectors and opening a huge gap in advertising spending. Often foreign firms that agreed to promote the Chinese partner's brand avoid following through, though official persuasion and savvy Chinese firms are forging stronger agreements.

Marketing, Brand name products, Brand names

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Inside looking out: books and TV dramas about life overseas reflect existing Chinese biases

Article Abstract:

Popular television shows, plays, and books in China reflect the lives of Chinese working or studying abroad, especially in the US. These are often created by returnees, but they reflect biases about both the West and Chinese themselves. The so-called Overseas Student Literature meets a large and growing desire for information about the outside world, where many people have friends or relatives. At the same time it feeds some misconceptions, though these are often based on the US's own mass culture.

United States, Portrayals, Popular culture, Chinese (Asian people), Mass media, Chinese in foreign countries, Chinese in the United States

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